Personal Branding: Your SWOT Analysis

Sunday, July 3rd, 2016
personal SWOT analysis

 Personal Branding and the SWOT analysis.

If you haven’t already noticed, NetWorkIt has been talking more recently about personal branding.  We have provided you tips, websites and networking events, however, we have not spoke about a place to start your personal brand.  One option is SWOT.

In this blog we will discuss what SWOT is and how you can use it.

SWOT is a way in which people can see their strengths, weaknesses and help you outline a plan.  To begin, what does SWOT mean.

S- Strength

This analysis works by allowing you to build a round about view of yourself, skills and career.
A SWOT analysis is actually used often by businesses to see where they can improve, or to evaluate where they may stand regarding a venture or a project.  So how does this relate to personal branding?

Personal branding involves the way you market yourself, skills, abilities and career interests. Personal branding does not just look at self improvement but looks at the idea of self packaging, viewing yourself and skills as a product and a business looking to help people.

SWOT analysis allows you to figure out where you are before taking the other steps in creating an effective personal brand.  What are you good at, what can you improve on, what kind of opportunities are you looking for in presently/in the future and what are the threats you could potentially face.

Here is an example how you can lay this SWOT analysis out:


Lets break down this diagram.

You see the person first starts with their strengths, they ask such questions as what you feel you do well, are there things that others ask you for help for, is there anything unique about you.   These are questions to help you, however, the strength category can also include such things as your University Degree, your soft skills (communication, writing) and hard skills (computer use, languages).  The strength section is what sets you apart from other people.

Weaknesses refers to area that may need improvement, potentially can outline the next steps you may want to take for self improvement.  One example of this could be lack of knowledge in certain software that is popular in your career field of choice.  For the weakness section, you can ask yourself such questions as what are your bad habits, what upgrades in education do you need, or maybe what others avoid talking to you about.  This area allows you to break down your own weaknesses and then to start thinking of ways to overcome them. (Personal SWOT Weakness Examples)

The next section is opportunities.  Here you can practice “out of the box” thinking.  Depending on how you look at things, there can always be opportunities.  Think of external factors that you may be able to utilize.  This can be networking opportunities, volunteer opportunities or upcoming trends.  Such questions to ask yourself to help you in filling out this section can include how you can leverage your strengths, have you received feedback about what you would be excellent at, or a new service you could provide and what people can I talk to which may be helpful?

Last, we have threats.  This section looks at potential threats to your career, your brand, your ideas.   This section can take in both internal and external factors that could negatively influence your ability to reach your goal.  There are several questions you can ask yourself to help in this section as well.  These questions can include what changes are happening in my life, can my weaknesses have a direct influence on my ability to obtain this goal and what is the competition/negativity may I face? (Personal SWOT Threat Examples)

What do you do when your done?

When you are done creating the matrix, your next steps are to create a plan.  This plan can be conducted by connecting different sections, such as weaknesses and opportunities.  What do I have to overcome to take advantage of the opportunities, or you can connect strengths and opportunities, what are your next steps to utilize your strengths to meet these opportunities?

Though this does have negatives, always attempt to turn your negatives into positives.  Just because something is negative does not mean it cannot have positive influence.

After your done your SWOT analysis, you have created your plan, do not forget to act.  Creating a plan and not following through can be detrimental in the creation of your brand and success.  Take it slow if need be, but be sure to take steps to start your plan!

You got this!

For Students

If you are a student, check out our example SWOT analysis for students for extra help.

* UPDATE: Beta version of our Personal SWOT Analysis Tool is available now at *

The beta version is focused on job seekers. Coming soon

  • Custom goals
  • Full personal branding suite!

** For More Info on Tool **
We’ve got a Personal SWOT Analysis Tool on the way! Check it out!

Author: The NetWorkIt Team

The NetWorkIt Team is based in Halifax, Nova Scotia, Canada. We work to create content and tools to help you succeed in your career.

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