What is personal branding?
Personal branding, just like corporate branding, is what people think of when they hear your name. If you Google your name, chances are on the first page you will see your LinkedIn profile, Facebook profile, images of yourself and more. When prospective employers Google you, they will see the same, so hopefully it’s something you want them to see and it’s something that you should be working to gain control of.
So how can we control our personal brand, here are some tips on doing just that!
Tips on personal branding
1. Clean up your social media and online presence.
Getting your social media accounts in order is a simple way to start building your brand. Lock up your Facebook account, complete your LinkedIn profile, make sure your profile pictures across all social networks are professional. Secure a domain name consisting of your name or something very similar. You can put your resume online in the form of a personal website and make sure to include a portfolio of your work if possible. You can also setup a blog and start creating and sharing relevant content on Twitter and other social accounts, which brings us to…
2. Figure out what you want to do and build your brand around it.
Determining where you want to be and what you want to be doing is key in creating a great personal brand. You already do what you always wanted? You’re an expert in the field? Great! Does everyone know this? No matter where you are in your career, knowing where you want to go and showing your depth of you knowledge in your field or even sharing the story of how you are exploring that field is a great way to build your brand in that area.
3. Branding is an offline activity as well.
Much of the focus on personal branding these days focuses on social media and online branding, controlling these is very important but don’t forget about what your brand says in person. Attending networking events in and out of your field isn’t just a great way to meet others in your field but also get your name out there. Having some business cards that keep in line with your growing personal brand is must. They should be well designed and tell your story in a simple way. Even better than simply attending networking events is guest speaking at them, as well as conferences.
These are just a few tips to get you started. Check back often for more tips on personal branding as well as some tools we are developing to help you create and maintain a great brand.