3 Tips On Effectively Cold Emailing

Tuesday, March 22nd, 2016
cold email

There are many tools in your job search tool box, cold emailing is one of these great tools. Cold emailing is easily defined: emailing someone you do not know.  Cold emailing can work, however if you can get a connection through a friend, that can further your job search.  We call this kind of email, a warm email.  But this is not what we are talking about today, today is all about the scary cold email. One of the most important parts of cold emailing is that you should have something to bring to the table, a skill, years of experience, something of value that you can offer the recipient of your email. Remember, a cold email is usually not asking for a job, but a meeting to learn more about the industry they are in and gaining their professional feedback.

Cold emailing can be daunting, and have much uncertainty, however, in today’s tech world, emailing is a great way to connect to people- remember people are available 24/7 due to mobile devices, why not take advantage of that.

Here are some tips on successfully mastering the cold email:

  1. Know your audience
    •  When writing anything, knowing your audience is a huge benefit.  Lucky for you there is a tool available to help you conduct all the research you need, the internet! Research the company this person works for, find their profile on LinkedIn, and be sure to write your email and make it relevant to the reader.
  2. Know your Message
    •  What are you writing about?  You should know this.  Are you writing to express interest in a position or maybe to learn more about a specific career field.  Whatever your message is, be sure to make it clear in your email.  Discuss what your intentions are for the email and be sure to provide information about you and show thanks for them taking their time to read your email.
  3. Know your product
    • Product, what product, you didn’t think you were selling anything!!!  You are, you are selling your skills and abilities, you are selling the overall product, which is yourself.  Know yourself, know your abilities and don’t be afraid to showcase them in your email.  Now when saying showcase them, don’t only talk me me me, talk briefly about you, your experience, your passion.  However, remember this is a cold email asking something from someone, so no need to seem self indulged.

Cold emails can be tough but if you follow these tips, they can be an excellent way to expand your network or possibly help open the door to a great opportunity for you.

Author: The NetWorkIt Team

The NetWorkIt Team is based in Halifax, Nova Scotia, Canada. We work to create content and tools to help you succeed in your career.